Case Study
Yūmi
A soy sauce brand identity designed to feel refined, modern, and quietly luxurious.
Problem
Elevating An Everyday Pantry Staple
Soy sauce is often seen as purely functional. Yūmi needed to reframe it as something more considered a product with presence, personality, and visual appeal.
Concept
Tradition, Reimagined
The identity blends Japanese influence with bold, contemporary design. A playful mascot adds character, while strong typography and colour create a balance of expression and refinement.
Outcome
Distinct And Memorable
Yūmi stands out as a modern, design-led brand with a clear point of view turning an everyday essential into something expressive, collectible, and visually striking.
Gallery
Brand In Use
Get In Touch
Whether you’re ready for a custom brand and website or want to find the right template for your business, I’d love to hear more about what you’re building.
Based in Christchurch, New Zealand — working with clients worldwide.
Enquire →
